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A firm named iCloud Communications has filed a lawsuit against Apple over its “iCloud” trademark. Apple announced the new cloud storage and sync service dubbed iCloud*during its WWDC keynote last week, and iCloud Communications now wants the Cupertino-based tech giant to get rid of “all labels, signs, prints, insignia, letterhead, brochures, business cards, invoices and any other written or recorded material or advertisements” referring to the service. The company argues that Apple’s iCloud service is closely related to iCloud Communications’ business: The goods and services with which Apple intends to use the
