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Mobile advertising firm Millenial Media on Wednesday published its Mobile Mix report for the month of May, highlighting several interesting developments in the mobile market.*Using ad impressions served to each operating system as a*barometer*for share, Millennial can give us a good assessment of the current smartphone and connected device markets. Android was flat compared to April maintaining its 53% share of Millennial impressions, and Apple’s iOS lost one percentage point in May as it slid to 27%. The iPhone still held an overwhelming lead as the most popular single device for the 20th consecutive month, however. Apple is also Millennial’s top-ranked manufacturer, with 30.84% of all ad impressions served to*iOS devices. Samsung found itself in the No. 2 spot in
Via BRG - Boy Genius Report
Via BRG - Boy Genius Report