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Yankee Group is set to release its European Mobile User Study next month and the research firm has just provided a quick glimpse into its early findings. Reportedly, 40% of European smartphone buyers plan to purchase an iPhone as their next device. 19% plan to purchase an Android powered device, 17% have their eye on a BlackBerry, and 15% plan to buy a Nokia smartphone. “These findings highlight the continued strength of Apple in the European smartphone market and, in particular, its phenomenal brand appeal,” Yankee Group research vice president, Declan Lonergan, said. “The data also highlights the enormous challenges faced by Nokia and RIM to retain mind share and market share in this increasingly dynamic and competitive marketplace.” In
Via BRG - Boy Genius Report
Via BRG - Boy Genius Report