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A staggering $1.85 billion was spent on video game content outside of physical video and PC game hardware and software*in the U.S. during the first quarter. The number represents just over 31% of total spending on video games in the U.S., which came in at $5.9 billion in the first quarter of 2011. The impressive stat is noted by The NPD Group in its latest Games Industry: Total Consumer Spend report, which includes used game purchases, game rentals, subscriptions, digital full-game downloads,*social network games, downloadable content and mobile games in this emerging category. The firm notes that physical retail channels still accounted for the the majority of industry sales in the first quarter, but the fact that these newer gaming channels such as social gaming and mobile gaming have grown to encompass nearly a third of the U.S. gaming industry so quickly speaks volumes to where gaming might be headed in the future.*The NPD Group’s full press release follows below.
RESEARCH SHOWS ADDITIONAL $1.85 BILLION SPENT ON VIDEO GAME CONTENT FOR FIRST QUARTER 2011
Total Consumer Spend on Hardware, Content, and Accessories in the U.S. Estimated at $5.9 Billion
Total Consumer Spend on Hardware, Content, and Accessories in the U.S. Estimated at $5.9 Billion
PORT WASHINGTON, NEW YORK, July 11, 2011