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IDC recently published a report that provided a snapshot view of the tablet and eReader markets. The company noted that in the first quarter, for the first time ever, Barnes & Noble’s NOOK*Color lead the eReader pack ahead of Amazon’s Kindle. Even though Barnes & Noble just introduced the “all new NOOK,” a black and white device, IDC says that the lack of a color screen on Amazon’s Kindle “clearly impacted the company’s previous dominance in the eReader market.” The research firm also found that the eReader market declined to just 2.2 million units shipped in the first quarter, and said that the “post-holiday season proved to be challenging” for the eReader market. IDC still expects the global eReader market to ship 16.2 million devices this year, up 24% from last year. Read on for the full press release, which offers a few details on the tablet market, too.
Media Tablet Sales Lag Optimistic First Quarter Targets, But Forecast Remains Strong, According to IDC
08 Jul 2011
FRAMINGHAM, Mass., July 8, 2011
08 Jul 2011
FRAMINGHAM, Mass., July 8, 2011
