How do wireless carriers plan to milk subscribers as growth slows? New fees, new tricks

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http://bgr.com/2013/07/16/us-carrier-growth-fees-smartphone-upgrades/How do you put your company in the best possible position to grow when you've seemingly squeezed customers as much as they can possibly be squeezed? Squeeze them some more. As smartphone sales begin to peak and service revenue growth slows among top U.S. carriers, these giants have no choice but to look elsewhere for growth. In some cases, they'll turn to fees. AT&T, for example, recently found a way to milk subscribers for an extra $500 million each year by adding a $0.61 "administrative fee" to every bill. As we have previously noted, consumers should expect to see more tiny fees pile up in the coming months and years. Now, carriers have found some new tricks to bolster revenue growth by promoting handset trade-in programs and by convincing users to upgrade their devices more frequently.

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Via BRG - Boy Genius Report
 
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