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So Nokia missed its smartphone volume expectation by about 10%. BlackBerry missed its BlackBerry 10 volume consensus by about 15%. And HTC missed its earnings consensus by about 35% (HTC updates its revenue numbers every month, so it never misses quarterly sales numbers by much). The autumn outlook is gruesome for these second-tier vendors for many, many reasons. First, they all ramped up their key models during the spring with the Nokia Lumia 520, the BlackBerry Q10 and Z10, and the HTC One. This was not just any old quarter. This was a quarter when all three had major new models shipping pretty much throughout the quarter. By autumn, all of these new models will start losing their pricing power. A slow start is bad news these days.Continue reading...
Via BRG - Boy Genius Report
