The smartphone market’s huge Q2 growth is awful news for big brands

[AWS]

Market research giant IDC recently announced surprisingly strong spring smartphone numbers. Global smartphone volume growth topped expectations handily, coming in at torrid +52% between the second quarter last year and the second quarter this year. This is not good news for the industry — quite the opposite, in fact. We already know that companies like HTC, Nokia and BlackBerry missed shipment expectations and Samsung's profitability came in weaker than expected, though Samsung's volumes were fine. Out of leading brands, only Apple really beat consensus expectations, and that happened because consensus had plunged so low. Even though Apple beat Wall Street's consensus, its global smartphone market share dropped by a stiff three percentage points.

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Via BRG - Boy Genius Report