How a Sprint merger could be the kiss of death for the ‘Uncarrier’

  • Thread starter Thread starter Brad Reed
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Brad Reed

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http://bgr.com/2014/01/09/t-mobile-virgin-mobile-comparison/An aggressive new wireless telecom pricing strategy led by a charismatic CEO hellbent on shaking up the industry? We've been there before, says NPD Group's Eddie Hold, and it didn't end in the glorious "uncarrier revolution" that many were expecting. As Hold notes, Sir Richard Branson's prepaid Virgin Mobile carrier tried to do the same thing last decade and had some success until it got bought out by Sprint, which has typically been the kiss of death for smaller wireless carriers.

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Via BRG - Boy Genius Report
 
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