Your ISP probably can’t wait to try out AT&T’s Sponsored Data scheme

  • Thread starter Thread starter Brad Reed
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Brad Reed

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d82eb3b1ab18f23eec0d777c36f5e74b.jpegIt's easy to see why ISPs and carriers would love AT&T's Sponsored Data scheme — after all, it gives them the ability to both slap subscribers with overage fees and extract rents from tech companies who are willing to pay fees so that their own users don't get slapped with overage fees. Ars Technica reports that if AT&T's Sponsored Data gambit is successful, it could lead to many home broadband providers trying to pull off similar plans by asking Netflix, Hulu and other high-bandwidth content providers to pay up to ensure that their subscribers don't go over their data caps.

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