iPhone: Apple’s Trojan horse into the business world

  • Thread starter Thread starter Chris Smith
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Chris Smith

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6c530ad64fb48d8b2c6d1166fe93a69d.jpgApple’s iPhone has not only become the company’s best-selling device, but also a useful weapon for the company in its “attack” on the corporate world. The iPhone seems to have acted as a “gateway drug” that convinced businesses to consider investing in other Apple hardware including iPads and Macs. Citing a study from Forrester Research, The Wall Street Journal says that by 2015 Apple is expected to win 11% of global business and government spending on tablets and computers, up from 1% in 2009 and 8% in 2012 – and those numbers do not include iPhone purchases.

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