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http://bgr.com/2014/01/14/google-nest-acquisition-privacy-advertising/
It's no wonder some people are freaking out over Google's $3.2 billion Nest Labs acquisition: it's another step towards a future when Google has enough access to lives of high-income consumers to gain psychological insights that no company has ever possessed. Nest's Learning Thermostat can track movements and activity of people in their homes, an ability no doubt improving by leaps and bounds. If you combine this with analysis of email and search patterns, as well as smartphone GPS mapping of movement outside the home, you get to an exceptionally sweet spot for building an intimate profile of not only current consumption patterns, but of likely future choices as well.
Continue reading...
Via BRG - Boy Genius Report
It's no wonder some people are freaking out over Google's $3.2 billion Nest Labs acquisition: it's another step towards a future when Google has enough access to lives of high-income consumers to gain psychological insights that no company has ever possessed. Nest's Learning Thermostat can track movements and activity of people in their homes, an ability no doubt improving by leaps and bounds. If you combine this with analysis of email and search patterns, as well as smartphone GPS mapping of movement outside the home, you get to an exceptionally sweet spot for building an intimate profile of not only current consumption patterns, but of likely future choices as well.
Continue reading...
Via BRG - Boy Genius Report
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