Bad omen for Microsoft: It’s using BlackBerry’s ‘tools not toys’ line

Brad Reed · Jan 14, 2014

http://bgr.com/2014/01/14/microsoft-tablet-marketing-criticism/As I've noted in the past, the "tools not toys" line of attack against iOS and Android devices was not at all effective for BlackBerry when it tried it out back in 2012 as part of its "Be Bold" campaign. However, it looks as though Microsoft hasn't learned the lessons of history because it's now employing the exact same strategy to sell its Windows 8 tablets.

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Via BRG - Boy Genius Report