Microsoft reportedly paid YouTube video makers to promote Xbox One

  • Thread starter Thread starter Jacob Siegal
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Jacob Siegal

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d8a8924269efddafe3c4820c91e45f94.jpegIt has been hard to escape the endless barrage of next-generation console coverage over the past several months. The launches of the Xbox One and PlayStation 4 were accompanied by two of the more extensive marketing efforts of 2013, but it appears that Microsoft might have taken its strategy a step outside of legal boundaries. Ars Technica has rounded up evidence that shows Microsoft offered incentives to Machinima video partners for mentioning the Xbox One in their videos, but the coverage couldn't be negative.

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Via BRG - Boy Genius Report
 
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