R
Robert Nazarian
Guest
Kantar Worldpanel ComTech just released their smartphone market share figures for the 4th quarter 2013, and Android not only dominated again, it continued to increase its overall market share. In looking at the U.S., most surveys already had Android as the largest market share, but according to Kantar, Android just surpassed Apple late last year.
Android came in with a 50.6% share, up from 46.2% for the 4th quarter in the previous year, while Apple’s iOS came in at 43.9%, down from 49.7% for the 4th quarter in the previous year. In Europe, things aren’t any different. Android now has a 68.6% share (up from 62.9%), while second place Apple came in with 18.5% (down from 23.7%).
Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, comments: “Android finished 2013 strongly, showing year-on-year share growth across 12 major global markets including Europe, USA, Latin America, China and Japan. Apple has lost share in most countries compared with this time last year, but importantly it has held strong shares in key markets including 43.9% in USA, 29.9% in Great Britain and 19.0% in China.”
The most interesting thing to come out of this report is about Samsung. They have been the king of Android for a while now, but they are showing signs of decline. Their European share is down by 2.2% and in China, they were flat with a 23.7% share.
The one area where Apple continues to perform well is in Japan. iOS accounts for 68.7% of the smartphones in Japan thanks to Apple’s deal to sell iPhones to the country’s largest carrier, NTT DoCoMO.
source: Kantar
Come comment on this article: Latest market share figures from Kantar show Android dominating but Samsung is feeling the pressure
Visit TalkAndroid for Android news, Android guides, and much more!
News via TalkAndroid