HTC faces another branding speedbump as Microsoft renames SkyDrive as OneDrive

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Justin Herrick

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It seems that HTC chose an excellent name for its flagship product; however, they can’t capitalize on it as others are using it too. Today, Microsoft announced that it would be renaming SkyDrive, the company’s cloud storage service, as OneDrive. This comes after British Sky Broadcasting Group had obtained the name legally, thus forcing Microsoft to rename its service. Expect the Android app to receive an update with the name change relatively soon.

Also in the ‘One’ game is Microsoft’s Xbox One gaming console and OnePlus, a smartphone manufacturer with an upcoming CyanogenMod-running device. The slogan for OneDrive is also clever: “OneDrive for Everything in Your Life.” It should be interesting to see whether or not HTC pursues any legal action against Microsoft.

Click here to view the embedded video.

Source: OneDrive Blog


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