J
Jared Peters
Guest
T-Mobile’s latest press release is a little different compared to what they normally do. The Uncarrier actually complimented some of AT&T’s practices, instead of taking shots at the carrier. AT&T’s latest move is to offer T-Mobile customers up to $450 to switch back to AT&T, which T-Mobile is celebrating as the “greatest T-Mobile trial offer in history.”
In the press release, T-Mobile “quotes” AT&T CEO Ralph de la Vega, saying AT&T finally stepped out from the dark side and dismantled the Death Star (seriously) to support to the Uncarrier consumer revolution. For the first time ever, AT&T decided to wake up and put the customer first, de la Vega “said.” The buyback program allowed AT&T customers to test out T-Mobile’s network, since they could switch back if they were unhappy.
T-Mobile eventually confesses that de la Vega didn’t actually say those things, and the press release was written firmly tongue-in-cheek, but the sentiment still stands. They’re applauding AT&T for giving consumers the option of switching, and giving them more choices. I’m sure it won’t be long before AT&T fires back with their own comments, so this year is sure to be interesting between these two carriers.
You can read the full press release, Star Wars references included, below.
source: T-Mobile
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