R
Robert Nazarian
Guest
As soon as the announcement that Google sold off Motorola to Lenovo hit, the immediate thought was that Google is out of the hardware business. That is not the case. Maybe Google didn’t want to be in the smartphone business, at least in its current state. Smartphones are a commodity, and Samsung and Apple control the market.
Google kept Motorola’s Advanced Technology team which means Project Ara stays with Google. This clearly indicates that Google is committed to future hardware. Google’s purchase of Nest is another indicator. Although Nest makes a great thermostat, it’s not the main reason for the purchase. It is the product team, and today we are learning that Google has big plans for this team.
Nest founder and CEO Tony Fadell used to work for Apple, and he recruited a lot of Apple engineers to the company. Fadell worked on the iPod and was a founding member of the iPhone development team. Google will allow the Nest team to use any resources that it needs.
Many people are scratching their head as to why Google would sell Motorola, but these are the same people who scratched their head as to why Google bought Motorola in the first place. Most just assumed it was the patents, and maybe it was, but Google let Motorola run on their own and never folded them into the company. Maybe it was a trial run or maybe they didn’t feel the Motorola team was a good fit for the next generation of hardware. Google has no interest in making the smartphones of today, but they do have an interest in the next generation of smartphones (modular), wearables, home automation, robots, and whatever else they are cooking up. Motorola’s Advanced Technology team and Nest’s product team is the right fit, but the rest of Motorola wasn’t.
source: TechCrunch
Come comment on this article: Google purchased Nest for the product team, not thermostats
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