Google’s Q4 profit spikes 17%, but badly misses estimates

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Brad Reed

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fe51ec552a8c4bf38e13e0e371b20687.jpgGoogle faced lofty expectations for its fourth-quarter earnings and the company missed by posting earnings of $12.01 per share on revenues of $16.86 billion. The consensus expectation for Google's Q4 2013 earnings had been a $12.26 EPS on revenues of $16.75 billion. The big issue for Google seemed to be that its cost-per-click — a key metric used to determine how much money Google can charge for advertisements — plunged by 11% in Q4 2013 from Q4 2012 and also decreased sequentially by 2% between Q3 2013 and Q4 2013. Google's Motorola Mobility division also lost $384 million on the quarter, although that's not as big an issue now that Motorola won't be part of the company for much longer.

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