If ever something sounded like a dream job, it's making $100,000 a year just from creating your own YouTube content. However, as a New York Times profile of YouTube celebrity Olga Kay makes clear, it's a pretty nerve-wracking way to make a living. The trouble is that popular YouTube content creators can never really rest on their laurels since they face limitless competition from other YouTube videos and they have to constantly create new content just to make sure they aren't forgotten.
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