Z
Zach Epstein
Guest
T-Mobile's chief executive John Legere is a marketing genius. There's no denying it. His antics have made a carrier that no one really cared about a few short years ago the talk of the tech press on a regular basis. What's more, consumers are listening — T-Mobile added 4.4 million net new postpaid subscribers last year. In the fourth quarter of 2013, T-Mobile netted 869,000 new postpaid customers while it's self-proclaimed top rival AT&T only gained 566,000 net postpaid subs. Make no mistake about it, those are phenomenal results and T-Mobile is, without question, the most important wireless carrier in America right now. That said, it's time to clear the air. With tricky marketing and CEO Legere's constant barrage of shocking commentary, T-Mobile has managed to convince U.S. consumers that it has eliminated cell phone contracts. Simply put, this just isn't true.Continue reading...
Via BRG - Boy Genius Report
