J
Jeff Causey
Guest
New data released by Strategy Analytics today show the global tablet market continues to grow at a healthy pace with Samsung being one of the primary beneficiaries of that growth. Android continued to dominate claiming 62 percent of the market, although Apple’s iOS reversed a recent trend and managed to experience some growth as well during the last quarter of the year. Just during the fourth quarter, global tablet shipments hit 76.8 million units, an increase of 20 percent compared to the same period in 2012. For the entire year, shipments reached 227 million units, a year over year increase of 33 percent.
For 2013, Apple maintained its position as the number one tablet vendor with almost 34% of the market. However, Samsung took a big step in closing the gap, improving their position from 10% of the market in 2012 to 18% in 2013. Samsung emerged as the market leader in markets in Latin America, Central-Eastern Europe and Africa-Middle East while Apple lay claim to North America, West Europe and Asia-Pacific. In 2012, Apple was the leader in all of the regional markets, so 2013 marked a significant change. Along with Samsung, Acer and Lenovo also experienced some gains in their share of the market.
Industry experts believe Apple is suffering from their once a year refresh strategy while Android manufacturers are bringing new devices to market on an almost constant basis throughout the year. 2014 could see the trends continue as Samsung has already indicated a major part of their strategy for the year is to focus on the tablet market, a move that has already seen Samsung releasing several new devices early this year.
sources: The Korea Herald, Strategy Analytics
Come comment on this article: Samsung shows strong growth in global tablet market in fourth quarter of 2013
Visit TalkAndroid for Android news, Android guides, and much more!
News via TalkAndroid