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Aditya Thawardas
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Almost anyone will associate magenta with T-Mobile. The federal court agrees. T-Mobile announced today that a Federal Court in Texas has ordered AT&T and Aio Wireless to stop using the plum color you see in their logo above, as it is ”confusingly similar” to T-Mobile’s own trademark magenta. According to court documents, T-Mobile claims the Plum in question, Pantone 676C, is so similar to its own Pantone Process Magenta that it “dilutes its strength and likely causes confusion among consumers.”
AT&T can no longer use magenta, plum, or any other ”confusingly similar shades” in advertising, marketing and store design.
Source: T-Mobile
Come comment on this article: Court rules that magenta and plum are T-Mobile’s colors
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