Jacking up Amazon Prime prices could be a huge mistake

  • Thread starter Thread starter Brad Reed
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Brad Reed

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c1abf9e4556966dcaa206eb96481acf6.jpegPeople may love Amazon Prime, but Amazon shouldn't take that love for granted anytime soon. The Wall Street Journal points us to a new survey conducted by Consumer Intelligence Research Partners showing that while most Amazon Prime customers plan on renewing their subscriptions right now, that number would drop significantly if it meant paying between $99 and $119 versus the $79 annual membership they pay today. According to CIRP's survey, 40% of Prime customers said they would "definitely" not renew their subscriptions if Amazon hiked the price all the way up to $119 while less than half said they would "probably" or "definitely" renew their subscriptions if Amazon raised prices up to $99.

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