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Jeff Causey
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Yesterday Rovio released a teaser image for a new line in their Angry Birds franchise. Today, they have revealed a little bit more in a press release announcing Angry Birds Stella. According to Rovio, the new title will take fans “to parts of the Angry Birds world we’ve never seen before.” Rovio also says the title will be “all about inspiration, empowerment and other real issues, without forgetting entertainment and quirky fun.” Rovio says this new story will exist in both the physical and digital world, with physical items like “toys, books and other retail products” part of the mix.
The Stella referred to in the title is the pink bird introduced in some previous Angry Birds titles. In an interesting twist, there is no mention of the nefarious pigs of previous titles, nor is there any mention of building or destroying obstacles. It could be Rovio is preparing a title using an entirely new gameplay model compared to previous titles.
You can read the full press release below.
Rovio’s Angry Birds Stella is about to shake things up
Stella and her friends open up an exciting new world to expand the fun and adventurousAngry Birds universe.
Espoo, Finland — February 13th — Get ready for something new in the Angry Birds universe! Meet Stella and her friends, a group of feisty characters with a shared love for fun, adventure and creativity. The story of Stella swings the fans to parts of the Angry Birds world we’ve never seen before. Angry Birds Stella is all about inspiration, empowerment and other real issues, without forgetting entertainment and quirky fun.
“Angry Birds Stella is breaking the mold by introducing strong, passionate characters who really stand for something, while adding plenty of action and reality into the mix”, said Mikael Hed, CEO of Rovio Entertainment. “The Angry Birds Stella story will live and evolve across physical and digital, bridging them in fun and innovative ways. Stella and her friends are here to stay, with plenty of adventures ahead of them.”
Angry Birds Stella will bring fans a wide range of entertainment across multiple media, such as games, animation, toys, books and other retail products for many years to come. Stay tuned for more details, including exciting products and partnerships lined up for the future.
Come comment on this article: Rovio takes wraps off Angry Birds Stella
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