Sony says “once-a-year” flagship strategy is dead

  • Thread starter Thread starter Jeff Causey
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Jeff Causey

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At MWC 2014 earlier this week, Sony unveiled their latest flagship devices, the Xperia Z2 smartphone and Z2 Tablet. For those not counting the days, this comes only about five and a half months after Sony unveiled the “flagship” Xperia Z1 at IFA 2013. According to Sony Mobile Creative Director Kurozumi Yoshiro, this quick turnaround is a reflection on how fast the industry is moving. According to Kurozumi, “In order to maintain a flagship, you must update at this frequency.” Thus, the Xperia Z2 is the flagship device for the first half of 2014 and buyers can expect a new flagship device to appear before the end of the year to serve in that role for the second half of 2014.

Along with his comments on the accelerated development and release cycle mobile device manufacturers are now dealing with, Kurozumi also indicated that Sony may be moving away from the design, called OmniBalance, used for the the Xperia Z, Xperia Z1 and now the Xperia Z2.

As the Xperia Z2 starts to actually get in to the hands of customers over the coming months, they will be greeted with rumors and leaks of the next pending flagship from Sony. If other manufacturers do the same thing, how do you think that will impact buying patterns for consumers?

source: Xperia Blog


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