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Tero Kuittinen
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In Barcelona's Mobile World Conference, there was something that the industry has not seen in three years: Buzz about HTC. In particular, there was speculation that HTC was gearing to launch a 13-megapixel camera phone under $300 in Asia. According to GSMArena, Chinese media has now pegged the launch price of the HTC Desire 816 at 1,800 yuan, which comes out to just a bit under $300. Diving this low just might be the shock therapy that HTC needs. The old strategy of pricing premium models above $650 and "budget" phones around $500 stopped working a long time ago.
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Via BRG - Boy Genius Report