Roku sticks it to Google with new, affordable Chromecast-like dongle of its own

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Chris Smith

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Roku on Tuesday unveiled the new Roku Streaming Stick, its own fresh take on affordable TV HDMI dongles that bring more entertainment to the living room – the company launched a similar streaming stick in 2012. Roku’s 2014 stick appears to be a response to Google’s Chromecast dongle, one of the most popular devices sold by the Search giant. Unlike the Chromecast, the Roku comes with an additional piece of hardware, a remote control that can be used to “access the sleek Roku user interface with shortcuts to movies, TV shows, news, the Roku Channel Store, Roku Search and more,” but it will still have some Chromecast-like streaming features.

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