Customers may want iPhone, but end up buying Android instead

  • Thread starter Thread starter Chris Smith
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Chris Smith

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A new study reveals that Apple is still the most coveted brand in emerging markets, even though not all potential customers can afford its products and end up using Android devices “because of their accessibility,” Fortune reveals, pointing us to a recent Upstream survey performed on 4,505 smartphone buyers in five emerging markets including Brazil, China, India, Nigeria and Vietnam.

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Via BRG - Boy Genius Report
 

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