J
Jeff Causey
Guest
In the never-ending battle for customers, wireless companies have a few weapons in their arsenals. Recently we’ve seen an uptick in companies targeting other companies through advertising and occasionally through comments during press briefings. Verizon appears to be ready to use a new tool, the loyalty program, patterned after similar systems used in other market sectors. Rather than going after competitors’ customers, the Smart Rewards program is intended to help prevent current Verizon customers from looking elsewhere for service.
Like plans utilized by retailers and credit card companies, the Smart Reward customer loyalty program rewards participants with points for different activities. This might include things like agreeing to autopay for bills or adding a new device to a plan. Once a customer accumulates enough points, they can cash them in for a variety of discounts.
Verizon has been testing the program in places like Arkansas, Ohio, Oregon and Washington amongst others. According to sources, they “plan to expand nationally in 2014.” Although the company has declined to comment, the latest rumor puts the nationwide launch no later than April 1st. Verizon would join T-Mobile that currently offers a Marketplace program and TracFone’s Trac ‘N’ Save program by offering a customer loyalty program.
Do you think a loyalty rewards program would be an incentive for you to stick with a carrier for wireless services?
source: FierceWireless
Come comment on this article: Verizon Smart Rewards program may be ready to roll out nationwide
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