J
Justin Herrick
Guest
All the way back in October of 2013, we heard that YouTube was working on a subscription music service. At that time, it was believed that it was just a few months away from launching. But just two months after that report, it was delayed due to some disappointment with the overall product. That pushed the launch to early 2014. It is now April and there has been no chatter from YouTube on whether or not this service exists. Now it looks like YouTube has pushed its subscription music “debut to the second quarter or beyond,” according to Billboard.
The reason for its delay is quite simple. YouTube is still unhappy with the product in its current state and wants to avoid a botched launch. One would think obtaining licenses for the service would be the issue; however, YouTube has had that locked up for months now. A senior label executive told Billboard that “They feel that there’s just too much scrutiny of this product, and that they need to get it right out of the gate.” One potential issue being raised is that YouTube is deciding what to do with videos for songs that are without an actual video. The solution seems to be plugging in photos and other videos to give some depth.
The music industry’s label executives are urging YouTube to launch a differentiated service that is fully functional and competitive upon launching. And to what extent will YouTube be able to differentiate it from Google’s very own Play Music All Access. So, in a sense, Google may be going against itself.
Source: Billboard
Via: The Verge
Come comment on this article: YouTube’s subscription music service has been delayed…. again
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