J
Jeff Causey
Guest
Despite a bumpy start in the wearables market with the original Samsung Galaxy Gear, the company still has lots of resources to try for a better round with their new Gear 2 and Gear Fit. Although we have learned this past week that Samsung was effective in annoying Apple with their “Next Big Thing” ads, for wearable tech there is little competition to deal and certainly no one as big a target as Apple was in the smartphone market. That means Samsung has to be creative in choosing the marketing path to take with their new devices. Their latest ad for their Gear devices suggests they are shooting for an emotional connection.
The latest ad, title Another Me, highlights the story of two sisters, Samantha Futeman and Anais Bordier, who were separated at birth. Upon finding each other, they discovered how similar they were to each other despite different upbringings. The point is that they were in sync. Samsung apparently hopes potential buyers will see the Gear devices as a way to stay in sync.
Check out the new video below and let us know what you think about Samsung’s Another Me message in the comments.
Click here to view the embedded video.Come comment on this article: Samsung goes for touching story to market Gear 2 and Gear Fit
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