How the iPhone actually gave Samsung freedom from carriers

  • Thread starter Thread starter Chris Smith
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Chris Smith

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A July 2008 internal Samsung presentation submitted into evidence during the second Apple vs Samsung U.S. trial revealed that the South Korean company realized the iPhone would be a big threat to feature phone makers just a few days after the iPhone 3G was released. Now, a second piece of evidence consisting of a couple of slides from three years later shows that “beating Apple” was the “#1 priority” for Samsung in 2011, and everything else had to be in the "context of beating Apple.” But the iPhone also had a positive effect on Samsung: Apple's smartphone helped Samsung get the carrier freedom it lacked in previous years, or at least some carrier independence.

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Via BRG - Boy Genius Report
 
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