J
Justin Herrick
Guest
No time for pocket change when it comes to Apple and Samsung’s ongoing patent trial. Today, Apple has raised its claim for the jury to go in there favor and award them $2.19 billion in damages. Apple had originally wanted around $2 billion.
This number comes from an expert that was brought forward. John R. Hauser of MIT’s Sloan School of Management surveyed almost 1000 owners of either a tablet or smartphone owners. He surveyed them based on what features they typically used. These features were then compared to the ones that Apple and Samsung are fighting about. At the end of it all, Hauser found that the cost of a feature ranged from $32 to $102 per feature. So the new $2.19 billion is explained as having come from missed profits and royalties from infringed patents.
Samsung, of course, was not going to settle with Hauser’s findings. The company was actually able to make Hauser admit that its actual products and marketing led to an increase in sales as well as creating a speed bump for Apple. The lawyer for Samsung, Bill Price, said “Samsung’s brand is as strong as ever.”
This one seems like it will never end, does it.
Via: Bloomberg
Come comment on this article: Apple raises its damages claim to more than $2 billion against Samsung
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