66% of players quit free-to-play mobile games after a single day

[Jacob Siegal]

The Candy Crush Sagas and Clashes of Clans of the app market appear to be the exceptions to the following rule: A majority of smartphone gamers don't stick with free-to-play games for longer than 24 hours. Re/code has shared the results from app testing firm Swrve's "April 2014 New Player Report" that tracks the tendencies of 10 million players over the course of 90 days. With more than 30 titles being monitored, including titles from Activision, Epic Games and Gameloft, Swrve found that 66% of new players abandoned games with microtransactions almost immediately, spending an average of 45 cents over the course of the three month study.

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Via BRG - Boy Genius Report