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Christian de Looper
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Google gave a presentation at the recent Electronic Transaction Association’s trade show in Las Vegas. While they acknowledged that consumers have been slow to embrace the mobile payment service Google Wallet, they also said that they plan to stick with it.
Ariel Bardin, the chief of Google Wallet gave the presentation, and mentioned that when Google Wallet was launched it relied on NFC technology and only one carrier – Sprint – to push it. This limited the reach that the service had, and after a year it only supported one credit card and bank combination.
Google has since moved away from the NFC powered hardware solution, and now works on a cloud-based solution using HCE technology, resulting in a system that supports a much wider range of banks, cards, and vendors. In fact, HCE has been embraced by both Visa and Mastercard.
While this is a step forward, Google still faces opposition from vendors that don’t want the service to come between them and their customers. A number of retailers are dropping NFC support and some are even coming up with their own mobile payment systems.
Source: Fierce Wireless
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