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Zach Epstein
Guest
When it comes to the Internet, your eyeballs are worth more than you know. Online advertising is a massive multi-billion dollar industry and the companies dominating the industry — Google and Facebook, for example — are the companies in possession of the most private data. This data is used to target ads at consumers based on their history and preferences, and the better a company can target ads, the more it can charge advertisers to display those ads.
It looks like the Federal Trade Commission is finally starting to realize that some companies go too far when collecting data and building a profile of Internet users to be sold to marketers, and consumers deserve to have more control over how they are tracked online.
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Via BRG - Boy Genius Report