J
Jared Peters
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The back to school shopping season gave tablets a pretty solid boost in the third quarter of the year helping manufacturers to ship 53.8 million tablets over those three months. Tablets still seem as if they have more room for growth than smartphones do in an overly saturated market, although smartphones are still an extremely valuable commodity.Year-over-year, those 53 million tablets helped market share for the devices grow about 11.5% from last year. Compared to the second quarter of 2014, tablets also saw an 11.2% sequential growth.
Apple is still hanging onto its lead in the tablet market with roughly 12.3 million iPads shipped in Q3, although their market share has dipped significantly. Samsung held second place by shipping 9.9 million tablets and increasing their market share to 18.3%. Asus, Lenovo, and RCA rounded out the top 5 shipping 3.5 million, 3 million, and 2.6 million tablets respectively. They still have their work cut out for them if they want to move enough units to challenge Apple and Samsung, but Lenovo and RCA both saw some pretty serious market share growth from last year.
These third quarter numbers are always interesting, but the data from the upcoming holiday season should give us better insight into what customers really want.
source: IDC
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