J
Jack Holt
Guest
HTC is promising a stellar 2015 for consumers and with renewed growth from its mid-range devices and expansion in 2014, the company is looking to expand even further by diving into other areas of technology. At CES this week, HTC announced that it will be expanding into entertainment and connected devices (smart appliances, etc) while renewing its commitments in both wearables and digital imaging.While HTC didn’t show anything off at CES, (be sure to check out all our CES coverage here) the first products of this new expansion should start rolling out to consumers sometime this year. As for as specifics were concerned, HTC was pretty vague.
Even with the expansion, the company faces tough competition from competitors like Xiaomi, Apple, and Samsung, and HTC will still continue to focus on smartphones. Even as it gradually moves into a more personal tech company versus that of a smartphone company. There’s concern about HTC expanding in light of this competition. However, as HTC’s VP of Creative Laps group told Re/code there really isn’t another option.
“That’s a fair question, but I think the reality is that we have to do these things,” he said. “Not because we’re going to run out of money at any moment but because no matter how well we do on the phones, we recognize that in the medium to long term, it’s important for HTC to be in these other categories.”
However, Bamford was aware of the risks and accepted them.
“It’s going to be very difficult, I think, for HTC to make great phones and great emerging devices and great software and services, but it’s just a challenge we have to take on,” he said. “And HTC has never shied away from risks and challenge, so we’re diving into it head first and we’re having a lot with fun it.”
HTC’s promising consumers that there will be surprises in 2015, this expansion could very well be a part of it. What are you hoping to see from HTC in 2015?
source: Re/code
Come comment on this article: HTC looking to expand in connected devices and entertainment in 2015
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