US Cellular drops data pricing to beat AT&T and Verizon’s plans

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US Cellular has announced a new set of data plans for customers that are designed to be a little more streamlined than their old offerings, all while still being cheaper than either AT&T or Verizon. The plans don’t go quite as far as Verizon’s newer plans in terms of being simpler, but they are cheaper, so that’s worth something.

You’ll be able to pick a data bucket (with unlimited talk and text, of course) ranging from 1 GB to 75 GB of data, each with a set price. If you’re under contract to get a subsidized phone, your line will cost an additional $40 per month, but if you’re going the financing route, you’ll only pay $20 per line with 6 GB or less of data, or $15 per line with 10 GB or more. Conversely, Verizon has introduced a flat $20 access fee for financed lines, while AT&T offers $15 and $25 access fees depending on how much data you have. In terms of simplicity, US Cellular hasn’t helped anything, but they are technically cheaper than both carriers with these new plans.

The base plan starts at just $25 for 1 GB of data, jumps to $40 for 3 GB, then increases in 15 dollar increments with 6 GB running $55 and 10 GB costing $70. Even their 15 GB package is just $90, beating out AT&T’s by 10 bucks. Factor in the discounted line access fees, and US Cellular is offering some of the most aggressively priced plans around.

You can find their full press release below.


U.S. Cellular Lowers Data Plan Pricing and Streamlines Offerings to Provide More Value

CHICAGO (Oct. 6, 2015) – U.S. Cellular (NYSE: USM) is streamlining and improving its data plan options to meet the wireless needs of consumers and businesses. To further back up its guarantee to beat Verizon and AT&T data plans, the company has lowered the cost of all of its Shared Connect plans and simplified its offerings to provide better value for customers.

U.S. Cellular now offers data buckets of 1, 3, 6, 10, 12, 15 and 20 GB, plans that have proved popular with consumers and businesses. With the reduced data pricing, the plans provide more high-speed data at lower prices, so customers can feel free to use their iPhone 6s or any other device and not worry about breaking the bank. Current customers are welcome to switch to these new plans.

“Whether you use one 1 GB or 20 GB, with U.S. Cellular, your data plan will cost less than Verizon or AT&T,” said Joe Settimi, vice president of marketing for U.S. Cellular. “Our customers experience a high-quality network that they can use coast to coast along with unbeatable value on a variety of flexible plans to meet their needs.”

With 10 GB of data starting at just $70 and smartphone connection charges of $15 on plans 10 GB and higher, customers can feel confident that they are getting a great deal, while having enough data for their family or business to share.

With U.S. Cellular’s $0 down installment pricing, qualified customers purchasing a new device make 20 monthly payments that are conveniently added to their bill. Customers can upgrade this device in as little as 12 months if they trade it in for the latest model. They can also choose to pay off the full balance of their device anytime they want.

New Equipment Installment Contract, Shared Connect Plan and credit approval required. Customer pays tax at point of sale. Financing terms are zero down, zero APR; 20 monthly payments. Additional terms, conditions and/or charges may apply. See uscellular.com for details.


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