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Jeff Causey
Guest
The rise of China as a major market for smartphone manufacturers is well-known and is helping lead to a shift to Chinese manufacturers rising to the top of the hill when it comes to market share on a global basis. Despite the huge market opportunity in China, manufacturers still want to expand into other global markets, including mature markets like the U.S. or several European markets like the U.K. Chinese manufacturer ZTE will get a boost in their efforts based on a move by Chinese president Xi Jinping who is planning to promote Chines products during visits with British officials by gifting them with ZTE Axon smartphones.
When heads of state visit other countries, it is normal protocol for gifts to be exchanged. The tradition may even be older in China where “Guo Li” calls for the exchange of gifts at the start of political, diplomatic or business meetings. After being selected as the provider of the gifts for this latest state visit, and unofficially representing the smartphone industry in China, a ZTE spokesperson said,
“We’d like to wish Mr. Xi all the best for his time in the UK, and hope that the gifting of the Axon smartphones brings good luck to everyone involved. We hope to see more collaboration between the East and the West in the future, spurring businesses and economic growth in both parts of the world – and one thing’s for sure: ZTE will be a big part of it.”
ZTE currently sells 7 out of 10 devices it produces in markets outside of China and has design teams based in the U.S. and Germany as it continues efforts to expand its global reach. Being selected for this prominent honor during Mr. Xi’s visit to the U.K will be nice feather in the cap for ZTE.
source: GSMArena
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