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Jared Peters
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HTC has announced their first foray into the world of smart fitness tracking, and it’s a collaborative effort with Under Armour. Instead of just making and selling another fitness tracking band like every other OEM, the Healthbox is a comprehensive set of accessories that tracks everything fitness related.The Healthbox does, of course, include a fitness band, and it’s called the UA Band. It’s pretty standard as far as fitness trackers go and records steps, sleep, workouts, and several other metrics, which are stored in the UA Record application. It uses Bluetooth to pair with your phone, plus it’s water and sweat resistant.
The second item in the Healthbox is a smart scale for measuring your weight. It connects to your WiFi network (and UA Record in the process) to track your weight and body fat. It even supports profiles for different people, so more than one person can take advantage of this in a household.
The last thing in the package is a chest-mounted heart rate monitor, which has been separated from the fitness tracking band. That’s not something most manufacturers do, but HTC and UnderArmour are going the extra mile to get accurate information here. The heart rate monitor works in tandem with your wrist tracker to get an extremely detailed reading on how your exercise is going.
HTC and UA will sell each of these things individually, but currently only the entire Healthbox is up for pre-order on HTC’s site. The whole package will run $400, which is slightly cheaper than buying everything individually, as the wrist tracker and scale cost $180 while the HR monitor costs $80. Buying everything individually would cost an extra $40, so UnderArmour is invested in trying to get users to buy into the entire ecosystem here, not just one device.
For everything else going on at CES this year, be sure to keep up with our complete coverage.
UNDER ARMOUR LAUNCHES A SUITE OF CONNECTED FITNESS PRODUCTS, CHANGING THE WAY ATHLETES LIVE
Revolutionary Ecosystem Includes the World’s First Connected Fitness System, UA HealthBox powered by UA Record, and First Smart Footwear
Las Vegas, NV (January 5, 2016) – Today, Under Armour (NYSE:UA) unveiled the brand’s first-ever Connected Fitness product portfolio and launched a new UA Record™ app experience, designed to make athletes better, at the Consumer Electronics Show in Las Vegas. The state-of-the-art line of devices includes UA HealthBox™, the world’s first Connected Fitness system, UA SpeedForm® Gemini 2 Record Equipped, the brand’s first smart shoe, and two models of wireless headphones. The entire line of Connected Fitness products is powered exclusively by UA Record™, the definitive health and fitness platform. The new UA Record is available for download on the App Store and the Google Play™ store.
“For 20 years, Under Armour has changed the way athletes dress and now we will change the way athletes live,” said Kevin Plank, Founder and CEO, Under Armour.
“Combining the world’s largest health and fitness community with the game-changing connectivity of UA HealthBox and UA Record, we are taking Connected Fitness to another level. With the HealthBox suite of products being introduced, athletes will be empowered with the information to make better decisions and ultimately enrich their lives in a way that’s never been done before.”
Under Armour is also announcing strategic partnerships with two leading global brands:
HTC and HARMAN International Industries, Incorporated (NYSE:HAR). As a pioneer in mobile technology, manufacturing and design, HTC collaborated with Under Armour on
UA HealthBox to engineer and deploy a fully integrated system to transform the health and fitness category. HARMAN, the premier connected technologies company for automotive, consumer and enterprise markets, partnered with Under Armour to provide first-class sport headphones to athletes who want the ultimate in fit and sound.
The Under Armour Connected Products portfolio includes:
UA HealthBox™: The world’s first Connected Fitness system made by athletes for athletes. The complete system includes UA Band, UA Scale, UA Heart Rate and retails for $400. It is available now for preorder on UA.comand HTC.com.
UA Band™: A sleek sport band packed with advanced technologies in a uniquely adaptive form-fitting design. UA Band automatically tracks steps, distance, resting heart rate and sleep. It retails for $180 and is available for preorder now on UA.com and HTC.com.
UA Heart Rate™: A compact heart rate monitor that features an innovative micro snap technology designed to provide comfort during workouts. UA Heart Rate retails for $80 and is available for preorder now on UA.com and HTC.com.
UA Scale™: A Bluetooth and Wi-Fi enabled scale with an iconic circular design that measures weight and body fat percentage, and recognizes up to eight individuals. UA Scale retails for $180 and is available for preorder now on UA.com and HTC.com.
UA SpeedForm® Gemini 2 Record Equipped: Under Armour’s first smart shoe tracks and stores data including time and date, duration, distance, and splits. This cutting-edge footwear provides an untethered running experience and allows the athlete to run device-free. The Gemini 2 RE retails for $150 and will be available for purchase on February 29, 2016 on UA.comand in select specialty run stores nationwide.
UA Headphones Wireless: UA Headphones Wireless Heart Rate and UA Headphones Wireless, both engineered by JBL®, are built for durability and guaranteed to never fall out. Available for pre-order now at JBL.com/under-armour and UA.com, the UA Headphones Wireless retail for $180 and the UA Headphones Wireless Heart Rate will hit shelves late spring 2016 and can be purchased for $250.
UA Record exclusively powers the UA HealthBox experience and will serve as the hub for Under Armour’s health and fitness data. UA Record now provides a holistic view of your health based on four quadrants – SLEEP, FITNESS, ACTIVITY and NUTRITION – through an intuitive single-view dashboard. This snapshot view of your daily progress is set towards individual goals and calculates insights based on your performance, including a brand new metric, “How do you feel?”
“We know through our family of world-class athletes, trainers, and more than 160 million community members that what can be accomplished during your workouts can easily be undone in everyday life. The future of health and fitness is a holistic view of data from these four core health and fitness pillars,” said Robin Thurston, Chief Digital Officer, Under Armour. “Under Armour is now actively and seamlessly capturing this essential information with our new Connected Fitness System and applications to improve the way you live.”
The Connected Products line is on display at the Consumer Electronics Show located in the Under Armour booth (#74316). A complete schedule of programming, including appearances from our world-class athletes such as Michael Phelps, Tony Romo, Deion Sanders, Cal Ripken, Jr., Buster Posey and members from the U.S.A. Gymnastics Team, can be found at http://blog.underarmour.com/devices/ces-las-vegas.
The entire line of products is available for pre-order now on UA.com and HTC.com. To get connected, download the UA Record app from the App Store or the Google Play™ store. UA Record is powered by the Under Armour Connected Fitness™ API/SDK platform (developer.underarmour.com), an open platform with more than 400 partner apps and devices.
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.
Revolutionary Ecosystem Includes the World’s First Connected Fitness System, UA HealthBox powered by UA Record, and First Smart Footwear
Las Vegas, NV (January 5, 2016) – Today, Under Armour (NYSE:UA) unveiled the brand’s first-ever Connected Fitness product portfolio and launched a new UA Record™ app experience, designed to make athletes better, at the Consumer Electronics Show in Las Vegas. The state-of-the-art line of devices includes UA HealthBox™, the world’s first Connected Fitness system, UA SpeedForm® Gemini 2 Record Equipped, the brand’s first smart shoe, and two models of wireless headphones. The entire line of Connected Fitness products is powered exclusively by UA Record™, the definitive health and fitness platform. The new UA Record is available for download on the App Store and the Google Play™ store.
“For 20 years, Under Armour has changed the way athletes dress and now we will change the way athletes live,” said Kevin Plank, Founder and CEO, Under Armour.
“Combining the world’s largest health and fitness community with the game-changing connectivity of UA HealthBox and UA Record, we are taking Connected Fitness to another level. With the HealthBox suite of products being introduced, athletes will be empowered with the information to make better decisions and ultimately enrich their lives in a way that’s never been done before.”
Under Armour is also announcing strategic partnerships with two leading global brands:
HTC and HARMAN International Industries, Incorporated (NYSE:HAR). As a pioneer in mobile technology, manufacturing and design, HTC collaborated with Under Armour on
UA HealthBox to engineer and deploy a fully integrated system to transform the health and fitness category. HARMAN, the premier connected technologies company for automotive, consumer and enterprise markets, partnered with Under Armour to provide first-class sport headphones to athletes who want the ultimate in fit and sound.
The Under Armour Connected Products portfolio includes:
UA HealthBox™: The world’s first Connected Fitness system made by athletes for athletes. The complete system includes UA Band, UA Scale, UA Heart Rate and retails for $400. It is available now for preorder on UA.comand HTC.com.
UA Band™: A sleek sport band packed with advanced technologies in a uniquely adaptive form-fitting design. UA Band automatically tracks steps, distance, resting heart rate and sleep. It retails for $180 and is available for preorder now on UA.com and HTC.com.
UA Heart Rate™: A compact heart rate monitor that features an innovative micro snap technology designed to provide comfort during workouts. UA Heart Rate retails for $80 and is available for preorder now on UA.com and HTC.com.
UA Scale™: A Bluetooth and Wi-Fi enabled scale with an iconic circular design that measures weight and body fat percentage, and recognizes up to eight individuals. UA Scale retails for $180 and is available for preorder now on UA.com and HTC.com.
UA SpeedForm® Gemini 2 Record Equipped: Under Armour’s first smart shoe tracks and stores data including time and date, duration, distance, and splits. This cutting-edge footwear provides an untethered running experience and allows the athlete to run device-free. The Gemini 2 RE retails for $150 and will be available for purchase on February 29, 2016 on UA.comand in select specialty run stores nationwide.
UA Headphones Wireless: UA Headphones Wireless Heart Rate and UA Headphones Wireless, both engineered by JBL®, are built for durability and guaranteed to never fall out. Available for pre-order now at JBL.com/under-armour and UA.com, the UA Headphones Wireless retail for $180 and the UA Headphones Wireless Heart Rate will hit shelves late spring 2016 and can be purchased for $250.
UA Record exclusively powers the UA HealthBox experience and will serve as the hub for Under Armour’s health and fitness data. UA Record now provides a holistic view of your health based on four quadrants – SLEEP, FITNESS, ACTIVITY and NUTRITION – through an intuitive single-view dashboard. This snapshot view of your daily progress is set towards individual goals and calculates insights based on your performance, including a brand new metric, “How do you feel?”
“We know through our family of world-class athletes, trainers, and more than 160 million community members that what can be accomplished during your workouts can easily be undone in everyday life. The future of health and fitness is a holistic view of data from these four core health and fitness pillars,” said Robin Thurston, Chief Digital Officer, Under Armour. “Under Armour is now actively and seamlessly capturing this essential information with our new Connected Fitness System and applications to improve the way you live.”
The Connected Products line is on display at the Consumer Electronics Show located in the Under Armour booth (#74316). A complete schedule of programming, including appearances from our world-class athletes such as Michael Phelps, Tony Romo, Deion Sanders, Cal Ripken, Jr., Buster Posey and members from the U.S.A. Gymnastics Team, can be found at http://blog.underarmour.com/devices/ces-las-vegas.
The entire line of products is available for pre-order now on UA.com and HTC.com. To get connected, download the UA Record app from the App Store or the Google Play™ store. UA Record is powered by the Under Armour Connected Fitness™ API/SDK platform (developer.underarmour.com), an open platform with more than 400 partner apps and devices.
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.
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