Twitter introudces new First View ad campaign to aid plummeting stocks

[Josh Levenson]

As Twitter’s stocks plummet to an all-time low, the social networking giant has today released a new advertising platform, it hopes will generate some new revenue. The scheme is called First View and provides advertisers with the facility to host their adverts at the top of a user’s timeline for 24-hours, which means every time you sign into your account, the first post you’ll see will be a promoted video.


This announcement comes just a day before Twitter is set to release its Fourth Quarter and full-year earnings. We can only presume that the figures weren’t quite what the company expected and has been forced to introduce a somewhat controversial feature to generate additional funds.

First View is set to roll out in the United States later this month and will only be available to “managed clients”, who are essentially advertisers that work directly with Twitter’s sales team. It will then make its way to additional markets over the course of the next few months, with international companies being offered the opportunity to claim a top ad spot.

Here’s what Deepak Rao, Revenue Product Manager at Twitter, had to say about First View:

“Each day, millions of people come to Twitter to engage in conversations about their passions and every topic of interest that continually shapes culture. At the same time, marketers come to Twitter to reach this live, premium audience through Promoted Trends and Promoted Moments, creating significant brand moments for their product launches, event sponsorships, and film premieres.”​

We’re not entirely sure how well this new advertising platform will catch on, though. Twitter appears to be losing regular users on a daily basis, and this is clearly reflected in its trends participation. During Super Bowl 49, the site raked in 28 million posts related to the Big Game and this year a mere 5.93 million tweets rolled in.

Source: Twitter


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