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Yoni Heisler
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It's no secret that iPhone sales in 2016 are slated to decline for the first time in history, primarily due to an anticipated sales shortfall during the current March quarter. Hardly a projection championed only by analysts, even Apple CEO Tim Cook conceded that a drop-off in iPhone sales was to be expected.
“We do think iPhone units will decline in the quarter,” Cook said during the company's January earnings conference call. “We don’t think that they will decline to the levels you’ll talk about. We aren’t going to project beyond the upcoming quarter.”
It's not all gloom and doom for Apple, though. With the iPhone 7 likely to be a monster hit, coupled with the impending release of the iPhone SE, many have taken the position that the expected drop in iPhone sales may very well be nothing more than an aberration. Still, some analysts are of the mind that Apple's iPhone sales decline will not be as subtle as Tim Cook would otherwise have investors believe.
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Via BRG - Boy Genius Report