Jony Ive talks design, meeting Steve Jobs for the first time and more in fascinating interview

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Yoni Heisler

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Charlie Rose recently released a 35 minute video clip featuring all-new footage from a fascinating sit-down interview he conducted with Apple design guru Jony Ive. While the broad theme of the interview centers what "makes Apple Apple", the interview naturally veers off into any number of interesting directions.

From the design and business principles that comprise Apple's DNA to Ive recounting how Steve Jobs reshaped Apple upon his return in 1997, the entire interview is provides a compelling, informative, and at times entertaining peek into a company that doesn't often have its executives sit down for full-length interviews.

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Via BRG - Boy Genius Report
 
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