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Jeff Causey
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Fitbit announced a pair of new activity trackers at CES 2016 earlier this year and in the first month since they started shipping, the Fitbit Blaze and Fitbit Alta have seen 1 million units each head out of the warehouse. This has resulted in each of the devices being rated as a Top Seller on Amazon.
The Fitbit Blaze is the company’s entry into the smartwatch market while retaining the tools of their traditional activity tracking devices. Those features include the ability to track steps, calories burned, and Fitbit’s PurePulse continuous heart rate tracking. Along with the ability to connect to smartphones and run a variety of apps, the Fitbit Blaze also comes with GPS on-board and an estimated five day battery life.
At the other end of the spectrum is the Fitbit Alta which is a minimalist device akin to early activity tracker models. The low profile device has a basic screen good for reviewing only basic information. However, the form factor also means Fitbit was not able to pack in features like a heart rate sensor or GPS.
According to Fitbit, the Fitbit Blaze is not only a top seller on Amazon, it managed to achieve a ranking of #1 bestselling device in both Amazon’s smart watch and heart monitor categories.
You can check out Fitbit’s full press release below regarding this goal their devices have reached in such a short amount of time.
Fitbit Ships More Than 1 Million Fitbit Blaze and 1 Million Fitbit Alta Devices in First Month of Availability
Fitbit’s Newest Devices Debut as Top Sellers on Amazon
March 31, 2016 09:00 AM Eastern Daylight Time SAN FRANCISCO–(BUSINESS WIRE)–Following 18 awards at CES, Fitbit (NYSE:FIT) announced it has shipped more than one million Fitbit Blaze™ devices in its first month of availability, exceeding internal Fitbit sales forecasts. During this time, Fitbit Blaze has captured the ranking of #1 bestselling device in both the smart watch and heart monitor categories on Amazon.
Fitbit also announced that more than one million Fitbit Alta™ devices have shipped since U.S. retail availability began on March 9. Fitbit Alta is also currently one of the top selling devices in the fitness tracker and pedometer categories on Amazon.
Highlights of the consumer response to Fitbit Blaze:
Highlights of the consumer response to Fitbit Alta include:
“At Fitbit, we continue to focus on developing innovative and motivating fitness-first products that our customers love and that help them achieve their health and fitness goals,” said Woody Scal, Chief Business Officer of Fitbit. “The positive response we’ve received to Blaze and Alta demonstrates our continued ability to innovate and drive strong demand for Fitbit® products, which is what has made and kept us the leader in the global wearables category.”
Fitbit’s Newest Devices Debut as Top Sellers on Amazon
March 31, 2016 09:00 AM Eastern Daylight Time SAN FRANCISCO–(BUSINESS WIRE)–Following 18 awards at CES, Fitbit (NYSE:FIT) announced it has shipped more than one million Fitbit Blaze™ devices in its first month of availability, exceeding internal Fitbit sales forecasts. During this time, Fitbit Blaze has captured the ranking of #1 bestselling device in both the smart watch and heart monitor categories on Amazon.
Fitbit also announced that more than one million Fitbit Alta™ devices have shipped since U.S. retail availability began on March 9. Fitbit Alta is also currently one of the top selling devices in the fitness tracker and pedometer categories on Amazon.
Highlights of the consumer response to Fitbit Blaze:
- More than one million units of Fitbit Blaze have shipped in the first month of retail availability.
- Fitbit Blaze has earned more than 1,200 customer reviews on Amazon in the last month, with 83% giving Fitbit Blaze a 4- or 5-star rating.
Highlights of the consumer response to Fitbit Alta include:
- More than one million units of Fitbit Alta have shipped in the first three weeks of retail availability.
- Fitbit Alta is one of the top selling devices in the fitness tracker and pedometer categories on Amazon.com. Nearly 78% of customer reviews on Amazon give Alta a 4- or 5-star rating.
“At Fitbit, we continue to focus on developing innovative and motivating fitness-first products that our customers love and that help them achieve their health and fitness goals,” said Woody Scal, Chief Business Officer of Fitbit. “The positive response we’ve received to Blaze and Alta demonstrates our continued ability to innovate and drive strong demand for Fitbit® products, which is what has made and kept us the leader in the global wearables category.”
Come comment on this article: Fitbit Blaze and Fitbit Alta both hit 1 million units shipped mark in first month
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