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Yoni Heisler
Guest
In an effort to further bolster its already successful advertising business, Google is currently experimenting with a new initiative that promises to give companies and marketers unprecedented control the search results stemming from specific queries. According to the Wall Street Journal, Google's new program "allows marketers, media companies, politicians and other organizations [to] publish content directly to Google and have it appear instantly in search results." In one example of the new advertising feature in action, ABC yesterday paid Google for the right to effectively take over the search results page when a user typed in "Jimmy Kimmel." In that scenario, a normal page of search results was replaced with an ABC created "carousel" that featured handpicked posts and videos that users could browse through. At this point it remains unclear if the promotion appeared before every user who typed in the query or if ABC was perhaps able to target certain geographic locations or even demographics. (more…)
Via BRG - Boy Genius Report