Y
Yoni Heisler
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The iPhone 7 is turning out to be a more successful and popular device than most analysts could have imagined. Indeed, many analysts were of the mind that the iPhone 7 would usher in a lackluster if not disappointing upgrade cycle. As it turns out, that couldn't be further from the truth. As we covered previously, pre-orders for Apple’s new iPhone 7 models completely blew away expectations at Sprint, T-Mobile and AT&T. What’s’ more, Apple a few days ago said that all iPhone 7 Plus models and all Jet Black iPhone 7 models were already sold out from in-store supply. In other words, if you don’t already have an existing pre-order, you may have to wait a while for an iPhone 7 Plus or a Jet Black iPhone 7. With demand for the iPhone 7 soaring, one has to wonder how and why so many analysts managed to get everything so wrong? My personal take is that analysts became too pre-occupied with fancy new features and completely ignored two important factors: a) the iPhone 7 offers tremendous performance improvements and b) the pool of existing iPhone users in the market for an upgrade was vastly underestimated. (more…)
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