Y
Yoni Heisler
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With the iPhone still responsible for the bulk of Apple's quarterly revenue, it's easy to overlook the company's burgeoning services division, a category which includes iTunes, the App Store, Apple Pay, Apple Music and more. During Apple's most recent quarter, the company's suite of services generated $9.1 billion in revenue, representing an impressive 31% increase year-over-year. Looking ahead, Apple's range of services will only become more important to Apple's bottom line. Especially as iPhone upgrade cycles become more drawn out, services like Apple Music help the company generate more revenue per user over the lifetime of every device sold.
To this point, Morgan Stanley analyst Katy Huberty is out with a new research note that takes an extremely optimistic view of Apple's services-related business. Specifically, Huberty believes that Apple's collection of services will account for upwards of 67% of the company's revenue growth over the next five years. Huberty's analysis is certainly worth exploring, especially in light of recent remarks from Nomura Instinet analyst Jeffrey Kvaal who argues that the optimism surrounding Apple services is a bit overblown.
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Apple Music and iTunes, not the iPhone, is what one analyst sees as Apple’s future originally appeared on BGR.com on Thu, 24 May 2018 at 19:20:07 EDT. Please see our terms for use of feeds.
Via BRG - Boy Genius Report
With the iPhone still responsible for the bulk of Apple's quarterly revenue, it's easy to overlook the company's burgeoning services division, a category which includes iTunes, the App Store, Apple Pay, Apple Music and more. During Apple's most recent quarter, the company's suite of services generated $9.1 billion in revenue, representing an impressive 31% increase year-over-year. Looking ahead, Apple's range of services will only become more important to Apple's bottom line. Especially as iPhone upgrade cycles become more drawn out, services like Apple Music help the company generate more revenue per user over the lifetime of every device sold.
To this point, Morgan Stanley analyst Katy Huberty is out with a new research note that takes an extremely optimistic view of Apple's services-related business. Specifically, Huberty believes that Apple's collection of services will account for upwards of 67% of the company's revenue growth over the next five years. Huberty's analysis is certainly worth exploring, especially in light of recent remarks from Nomura Instinet analyst Jeffrey Kvaal who argues that the optimism surrounding Apple services is a bit overblown.
Continue reading...
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Apple Music and iTunes, not the iPhone, is what one analyst sees as Apple’s future originally appeared on BGR.com on Thu, 24 May 2018 at 19:20:07 EDT. Please see our terms for use of feeds.
Via BRG - Boy Genius Report