AT&T is hiking the price of its oldest and best unlimited data plan yet again

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Chris Mills

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If you only joined the smartphone-wielding majority within the last five years, you could be forgiven for thinking that T-Mobile was the first company to ever come out with an unlimited data plan in late 2016. For the first half of this decade, data was sold by the gigabyte, with heavy overage fees for anyone who dared creep 1MB over the allotted limit.

But long before the Un-carrier movement was a twinkle in John Legere's eye, AT&T and Verizon did offer unlimited plans, back when carriers assumed 3GB was the most data you could ever use in a month. Although AT&T stopped offering that unlimited plan to new customers way back in 2010, anyone who was on-contract then was "grandfathered" in, and a handful of customers are still paying way under the odds for an unlimited plan to this day.

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AT&T is hiking the price of its oldest and best unlimited data plan yet again originally appeared on BGR.com on Thu, 7 Jun 2018 at 15:00:45 EDT. Please see our terms for use of feeds.

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